Members Area

B2B Marketing Guide MEMBERS AREA

The Members Area of this site is a password-protected area designed specifically for "Subscribers" to the soon-to-be-released "B2B Marketing Guide KIT ". This Kit, which is scheduled to be released in the third or fourth quarter of 2002, is destined to become the Ultimate Guide for any small industrial business owner or marketer.

The purpose of the Kit is to assist any person trying to succeed in the marketing and sales arenas of today's small industrial manufacturing and engineering-oriented companies that are selling B2B. Nothing like this resource currently exists for small companies trying to gain exposure in niche industrial markets on very limited budgets and resources. Ron Smith, the President of MarketWise Solutions and this website, has been developing this Kit for nearly three years. It will include "everything" he has learned in his 15 years of marketing consulting work for literally hundreds of small industrial companies.

The Kit will take a logical, step-by-step approach to gathering the information needed, analyzing the options and implementing solid marketing efforts that truly work to increase qualified leads, sales and profits . The kit will include written instructions, advice, resources, custom Excel and Word files, checklists, sample documents and much more. The written documentation will be clearly organized by sections and bullet-pointed for quick reference.

Topics will include such areas as:
          - Marketing Situation Assessment
          - Past Customer Analysis / Datamining
          - Internet Exposure Analysis / Assessment
          - Internet Branding and Advertising
          - Creating and Managing Internet Domain Addresses
          - Industry Exposure Analysis / Assessment
          - Competitor and Industry Research
          - Sales Analysis and Forecasting
          - Analysis of the Sales Process
          - Developing Successful Proposals
          - Public Relations Plan Analysis / Assessment
          - Writing Effective Press Releases
          - Writing Trade Publication Articles and Getting Them Published
          - Advertising Plan Analysis / Assessment
          - Working with Agencies and Design Firms
          - Thomas Register Advertising Plan Development
          - Thomas Register vs. Thomas Regional
          - Tradeshow Attendance Analysis / Assessment
          - Implementing Successful Tradeshow Strategies
          - Developing Tradeshow Booths and Graphics
          - Developing Marketing Communications Materials
          - Creating Comprehensive Industry Exposure Plans
          - Creating and Using an Industry Priority Matrix
          - Developing and Implementing Targeted Marketing Plans
          - Successful Lead Generation Techniques
          - Cold Calling Effectively
          - Using Direct Mail (email and traditional mail)
          - Effectively Tracking and Following-Up on Leads and Prospects
          - Establishing and Maintaining a Marketing Database
          - Using Networking and Industry Affiliations
          - Developing a Comprehensive Marketing Plan
          - Conducting Customer Satisfaction Surveys (one-time and continual)
          - Conducting a SWOT Analysis
          - Customer Relationship Management (CRM)
          - AND MUCH MORE...

This Members Area will include an online version of the Kit, which will be continually updated, and have direct hyperlinks to the resources listed, downloadable files, etc. In addition, this area will include a chat forum that will be routinely moderated by Ron and/or senior members of the MarketWise Solutions / B2B Marketing Guide staff. You will be able to ask questions about your specific situation and receive valuable advice for FREE from an experienced B2B Marketing consultant. Archived case studies, bulletin boards, and additional news and resources will also be available to subscribers.

Although a price for the B2B Marketing Guide Kit has not yet been established, a pre-release sign-up discount will be honored. By simply filling out the information below, we will notify you when the Kit is being released, and you will have 30 days to take advantage of a discounted price. You are under NO OBLIGATION to purchase anything, so simply fill out the form below to get a reminder and save some money on the Kit upon its initial release.